Our Treasured Story

The iconic Treasures brand has been reimagined by a group of Auckland parents, with 15 children between them. They seized the opportunity to join together, bought the Treasures brand in late 2020 and have revitalised the range with improved quality and super cute bunny packs.

Why treasures?

Treasures is a New Zealand owned company with the mission of providing the best quality products at the best value price for Kiwi families. As parents ourselves we know the importance of a nappy that works.

Treasured Quality

Our Treasures Comfort nappies and nappy pants are our best yet. Designed in New Zealand and assembled internationally in China using only the highest quality materials and innovative techniques. This means we can deliver on our mission of bringing Kiwi families the highest quality products at the best value price.

Treasures Mission & Values

As a brand at the heart of Kiwi homes for many decades, our company values guide our actions.

While our company, and the disposable nappy industry, continues to grow and evolve so does our dedication to protecting people and the planet.

We conduct our business in a socially responsible and ethical manner, support universal human rights, diversity, inclusiveness and responsible sourcing throughout our supply chain. Working together with our suppliers across these focus areas ensures we’re partnering for success, now and into the future.

We know the disposable nappy industry still has a long way to go to successfully combine quality, convenience and minimal environmental impact. We’re at the start of our journey and working towards a lighter environmental footprint.

We respect the right of every family to choose the solution that works best for them and encourage consumers to take a closer look at all their options.

Treasured New Zealand


Keep our treasured country beautiful.


Please dispose of all nappies responsibly.


Never flush nappies down the toilet.