A Kiwi company on a mission to provide premium quality, high performance and affordability

our TreasureD story

Treasures has been keeping babies dry and snug since 1976. Taking care of Kiwi bums for nearly 50 years means we know a thing or two about nappies.

Parenting can be challenging and finding an effective nappy is one of those challenges. Using Treasures will make your life easier so you have one less thing to worry about.

Treasures nappies are designed in New Zealand and assembled internationally, using only the highest quality materials and innovative techniques. The result allows us to deliver our mission of premium quality, high performance and affordability.

We run our Treasures sensitive baby wipes program here in New Zealand using only purified New Zealand water and 100% natural ingredients.

Our focus is for Treasures to continue to be the reliable brand that is trusted by Kiwis. We want happy bums for all our precious babies so we can enjoy parenting even more!

Treasures newborn bunny

Treasures over the years

Take a trip down memory lane with Treasures TV commercials...

1990: Treasures ultra (SNUG)

Aeroplane commercial from 1990. We were creating fun animal prints on our nappies back then, now we’re having some fun with our bunny family.

2011 & 2015: Treasures -ALL blacks

“Treasures is proud of it’s long heritage and what better way to express this than to support our favourite rugby team” - Treasures marketing manager 2015.

2017: Treasures - free to move

Treasures high performance at its best!!