Bodyform, SCA’s feminine care brand in the UK and Ireland, has signed a sponsorship deal of The Hills series five on MTV and Viva Channel.
The sponsorship supports the launch of the new Bodyform range: Bodyform Natural which includes extracts of Aloe Vera and Camomile. SCA is the first on the UK feminine products market with this unique product.
The Hills is a scripted reality television program that premiered in 2006, and follows the lives of a group of young, trendy friends living in LA.
Each show will feature four Bodyform reels (5 to 10 seconds long) with real life best friends talking about everything from love to the embarrassing moments. Twenty four varieties have been created to be aired across the year.
They are referring to the Bodyform Natural product range with the humorous strap line “Bodyform Natural, there for you. Totally.”
The sponsorship and portfolio of idents creates a powerful connection between the new product range and vibrant, lively, fashion-conscious and socially active women between 18 and 24 years.
Text Konstantin C Irina More information Julia Kretova (julia.kretova @ sca.com)